Guiding Your Property Journey with Clarity and Confidence

Hi, I'm Joanne Koo. I help clients navigate important property decisions with practical guidance, market insight, and a people-first approach.

Chat with Joanne Koo

About Joanne Koo

Your Trusted ERA Advisor. Joanne is helping you in Asset Progression and Wealth Creation Planing through your property purchase journey. -Current Property Market Analysis -Property Investment Analysis -Creating Values to Customers through Financial Calculations base on individual financial positions by using our advance iera robo advisor. This digital advisory service will value-add speed and efficiency to customers in their asset purchase decision making process.

How I Can Help

Buying a Property

Selling a Property

Renting & Leasing

Upgrading & Investment

Moments That Matter

Building meaningful relationships and helping clients navigate their property journey with confidence.

Sharing market knowledge and property insights to help clients make informed decisions.

Celebrating the moments and milestones that make every property journey memorable.

Recognition & Achievements

SERVICE EXCELLENCEAnnual 2024

SERVICE ELITEAnnual 2021

ERA MILLION DOLLAR CLUBAug 2018

Featured Projects

THOMSON RESERVE

D20 Ang Mo Kio / Bishan / Thomson • BRIGHT HILL DRIVE

2,3,4,5

Condo99 yrs Leasehold

THE SERRA RESIDENCES

$ 2,201,882Starting From

D11 Newton / Novena • 7 BASSEIN ROAD

2,3,4,5

CondoFreehold

LUCERNE GRAND

$ 1,503,000Starting From

D22 Boon Lay / Jurong / Tuas • 38 LAKESIDE DRIVE

2,3,4

Condo99 yrs Leasehold

AMBERWOOD AT HOLLAND

$ 2,516,000Starting From

D10 Tanglin / Holland / Bukit Timah • HOLLAND LINK

3,4,5

Condo99 yrs Leasehold

BELGRAVIA ACE

$ 4,088,000Starting From

D28 Seletar / Yio Chu Kang • BELGRAVIA DRIVE

studio

LandedFreehold

SPACE NOVA

D19 Hougang / Punggol / Sengkang • NEW INDUSTRIAL ROAD

IndustrialFreehold

DUNEARN HOUSE

$ 1,475,000Starting From

D11 Newton / Novena • 770 DUNEARN ROAD

2,3,4

Condo99 yrs Leasehold

LENTOR GARDENS RESIDENCES

$ 1,180,650Starting From

D26 Mandai / Upper Thomson • 80 LENTOR GARDENS

studio,2,3,4,5

Condo99 yrs Leasehold

DUET @ EMILY

$ 995,000Starting From

D09 Orchard / River Valley • MOUNT EMILY ROAD

1,2

CondoFreehold

GATE+

$ 792,000Starting From

D22 Boon Lay / Jurong / Tuas • TUKANG INNOVATION DRIVE

studio

Industrial30 yrs Leasehold

HUDSON PLACE RESIDENCES

$ 1,455,000Starting From

D05 Buona Vista / West Coast / Clementi New Town • MEDIA CIRCLE

2,3,4,5,6

Condo99 yrs Leasehold

CT GOLD @ MACPHERSON

$ 6,147,791Starting From

D13 Macpherson / Potong Pasir • LORONG BAKAR BATU

studio

Industrial

More Projects

About ERA

8800+
Agents in ERA

44
Years in Singapore

First Agency
Listed on
SGX Mainboard

Best Customer Service
2025/2026

Backed by one of Singapore’s leading real estate agencies, clients benefit from trusted expertise, a strong network, and professional support across every stage of the property journey.

Learn More About ERA

Insights for Smarter Decisions

Read Insights

Blogs

September 2026 Developers’ Sales: New Home Sales Rebound from Low Base as Buyers Revisit Earlier Launches

15 Oct 2026 • 6 min read

Press Release

Commentary on September 2026 Monthly Developer Sales

15 Oct 2026 • 6 min read

Research

1H 2026 Luxury Homes Report: New High in Luxury Home Transactions Underscores Singapore’s Safe Haven Appeal

9 Oct 2026 • 5 min read

Blogs

In Land-Scarce Singapore, How Do We Find More Spaces for New Homes?

8 Oct 2026 • 8 min read

Press Release

Commentary on the launch of Lucerne Grand

3 Oct 2026 • 3 min read

Research

Canberra Drive (EC) – Government Land Sale (GLS) Site Analysis

2 Oct 2026 • 3 min read

Research

3Q 2026 URA Private Residential Report: Prices Continue Growing Despite Quieter Quarter for New Home Sales

2 Oct 2026 • 10 min read

Research

3Q 2026 HDB Quarterly Report: HDB Resale Prices Continue Falling Even as Transactions Balloon After Lifting of 15-Month Wait Out Rule

2 Oct 2026 • 5 min read

Press Release

Commentary on Canberra Drive (EC) GLS Closing

1 Oct 2026 • 3 min read

Upcoming Events & Showcases

View Events

Property Investment Masterclass 2027

Wed 7 Apr 2027, 09:00-18:00

Marina Bay Sands

Price: $388
*ERA VIP members enjoy an exclusive promo code for $88. Sign up now!

Property Investment Masterclass (PIM) is your fast track from curious to confident. In two power-packed days, cut through the market noise and get a clear, step-by-step playbook: how to read real signals, time your entry/exit like a pro, and turn your home into a springboard for a resilient property portfolio.

Expect high-energy sessions, live demos, and real case studies you can apply. Walk out with a personalised action plan, so you know exactly what to buy, when to move, and how to manage cashflow without guesswork.

If you’re ready to level up for 2027 and beyond, this is the room. Seats are limited for maximum interaction.

(*NTUC members can claim up to 50% of the unfunded course fee via UTAP! Click here to sign up now! T&Cs apply.)

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

Mon 16 Nov 2026, 10:00-17:00

ERA APAC CENTRE, AUDITORIUM

Ever feel like your presentations aren’t making the impact to secure your exclusive?

Ready to acquire the art of persuasion?

Look no further!

AGDD Donny Lee, with his award-winning experience, is here to share his easy-to-follow, proven strategies for delivering the Ultimate Sales Presentation and secure your exclusively seamlessly.

In this game-changing session, you’ll:
✅Effortlessly turn objections into agreements
✅Learn how to lock in exclusive listings in minutes
✅Make your presentation so good that clients can’t say no!

Don’t settle for "no." Sign up now and start getting the YES you deserve! Let's go!

How I Achieved $270,000 in My First Year in Real Estate: Building a Business at My Own Pace

Tue 3 Nov 2026, 19:00-21:00

ERA APAC CENTRE, ARDMORE ROOM

What if you could build a successful real estate business without having to rush the process?

At this Success Seminar, hear from our speakers on what it takes to build a business at your own pace and create a strong foundation for long-term success.

What you’ll take away:
✅ The foundation: Why $270K wasn’t luck
✅ Building at your own pace: Systems over hustle
✅ The path forward: Turning year one into a career

From your first year to the years ahead, discover how to approach your real estate journey with greater clarity and confidence.

Learn directly from:
♦️ Jasmine Chan – Senior Executive Group Division Director (SEGDD)
A sought-after mentor known for helping new agents gain clarity, confidence and real results through practical coaching and structured guidance.
♦️ Christopher Ng – Executive Group Division Director (EGDD)
A multi-millionaire achiever and exceptional team leader who has developed a unique framework that continues to drive teams to achieve incredible milestones.
♦️ James Kong – Marketing Director (MD)
A Top 50 Achiever and Certified Asset Progression Strategist who combines strong market knowledge with a strategic approach to real estate.
♦️ Rekael Das – Marketing Director (MD)
An experienced realtor with expertise in asset progression, bringing a people-first approach and practical insights to building a rewarding career in real estate.

BUILDING A REAL ESTATE BUSINESS THAT LASTS

Mon 2 Nov 2026, 20:00-22:00

ERA APAC CENTRE, ARDMORE ROOM

🔥 How do you keep winning when the market keeps changing?

Some months are great. Others are quieter. Markets change, leads come and go, but a strong real estate business should be built to last through it all.

At this Success Seminar, hear from four leaders as they share how they generate leads, stay consistent and adapt their strategies to keep their business moving through different market conditions.

What you’ll take away:
✅ The Lead Generation Engine – How top agents consistently create new leads instead of waiting for business to come.
✅ The Consistent Achiever Blueprint – The systems, habits and strategies that keep your pipeline moving through every market cycle.
✅ How to Win Through the Ups & Downs – How to stay relevant, adaptable and profitable — whether the market is booming or slowing down.

This seminar is open to external and brand-new agents.

Whether you’re new to real estate or looking to build a more consistent business, come discover what it takes to build a career that lasts.

Seats are limited. Register now!

Learn directly from:
♦️ Tracy Teo, Senior Director of Agency
A seasoned leader who champions sustainable success through strong fundamentals, personalised strategies and holistic mentorship.
♦️ Ryan Lee, Group Division Director
A dedicated mentor who helps agents build strong foundations, consistent lead pipelines and the systems to succeed independently.
♦️ Evon Ng, Senior Marketing Director
A fast-rising achiever who turned focused marketing and consistent execution into rapid success in real estate.
♦️ Yu Tianxin, Marketing Manager
A young achiever who built strong momentum early in her real estate career and achieved Million Dollar Club within her first year.

Realty Talk | Reading The Signals: Making Your Move Before 2026 End

Thu 29 Oct 2026, 20:00-21:00

As 2026 heads into its final stretch, Singapore’s property landscape continues to evolve, with new signals and developments shaping what lies ahead.

Join CEO Marcus Chu and KEO Eugene Lim as they unpack the latest market movements, share their perspectives on where things are heading and explore what these developments could mean for your next property move.

Key takeaways:
✔️ What is the 3Q 2026 data telling us?
✔️ What are the latest launches and land bids signalling us?
✔️ What are your next moves before the year ends?

地价先行 · 房价未满 - 现在上车是否踩在高点? 短期回调是否值得等待

Thu 22 Oct 2026, 20:00-22:00

随着地价持续变化，了解其对未来房价的影响，是把握长期置业价值与投资机遇的关键。

Thomson Reserve，2026年最后一批大型新盘之一！项目坐落于成熟的汤申上段（Upper Thomson）住宅区，规划共1,268个住宅单位，汇聚便捷交通、优质学府及丰富的休闲生活设施。

诚邀您参加本次ERA中文座谈会，由GDD Tony Yun与SMD Vivienne Zhou深入解析地价与房价走势、市场入场时机，以及Thomson Reserve的核心置业价值。

💡 本次座谈会您将了解：
✅ 地价如何影响未来房价走势
✅ 现在入场还是等待潜在的短期价格回调
✅ Thomson Reserve的核心优势与当前入场价值

👉 立即报名，深入了解Thomson Reserve的置业价值与投资机遇！

Land Prices Rise, Property Prices Have Yet to Catch Up
Are You Buying at the Peak?
Is It Worth Waiting for a Short-Term Pullback?

As land prices evolve, understanding their impact on future home prices is key to identifying opportunities with long-term value.

Introducing Thomson Reserve, one of 2026's final major new launches. This landmark 1,268-unit development in Upper Thomson brings together excellent connectivity, proximity to reputable schools and extensive lifestyle facilities.

Join GDD Tony Yun and SMD Vivienne Zhou in this exclusive ERA Chinese Consumer Seminar as they unpack land and property price trends, market timing and Thomson Reserve's value proposition.

💡 In this session, you'll gain insights into:
✅ How land prices could shape future property prices
✅ Whether to enter now or wait for a potential price pullback
✅ Thomson Reserve's key advantages and current entry value

👉 Register now and discover the value and opportunities at Thomson Reserve!

2026'S PROJECT OF THE YEAR. THE FINAL MISPRICED OPPORTUNITY.

Tue 20 Oct 2026, 19:00-21:00

Thomson Reserve Showflat

As 2026 draws to a close, buyers are prioritising what truly matters: connectivity, schools, space, lifestyle and long-term value.

Enter Thomson Reserve, one of the year's final major launches. Set along the established Thomson corridor, this mega development offers proximity to Upper Thomson MRT, Ai Tong Primary within 1km, nature at its doorstep and over 80 lifestyle facilities.

Join CEO Marcus Chu and EDA Eugene Koh as they unpack today's property market, the appeal of the Thomson corridor and how Thomson Reserve brings together the qualities buyers are looking for today.

💡 In this session, you’ll gain insights into:
✅ The Market Today
✅ Why the Thomson Corridor
✅ What Matters Most to Buyers Now

👉 Register now and discover what makes Thomson Reserve one of 2026's standout launches.

Frequently Asked Questions

Find answers to common questions about buying, selling, renting, financing, and navigating the property market.

Get In Touch

Your upfront budget may include the down payment, Buyer’s Stamp Duty (BSD), Additional Buyer’s Stamp Duty (ABSD), legal fees, valuation fees and renovation costs. The amount payable depends on the property type, purchase price, loan amount, citizenship and number of properties you own. CPF savings may be used for eligible purchases, subject to prevailing CPF rules and limits.

Let's Start with a Conversation

Joanne Koo

MARKETING DIRECTOR

CEA Registration No. R055176J

+65 9811 2006

Let's Start with a Conversation

Joanne Koo

MARKETING DIRECTOR

CEA Registration No. R055176J

+65 9811 2006

地价先行 · 房价未满 - 现在上车是否踩在高点? 短期回调是否值得等待

Thu 22 Oct 2026, 20:00-22:00

随着地价持续变化，了解其对未来房价的影响，是把握长期置业价值与投资机遇的关键。

诚邀您参加本次ERA中文座谈会，由GDD Tony Yun与SMD Vivienne Zhou深入解析地价与房价走势、市场入场时机，以及Thomson Reserve的核心置业价值。

💡 本次座谈会您将了解：
✅ 地价如何影响未来房价走势
✅ 现在入场还是等待潜在的短期价格回调
✅ Thomson Reserve的核心优势与当前入场价值

👉 立即报名，深入了解Thomson Reserve的置业价值与投资机遇！

Land Prices Rise, Property Prices Have Yet to Catch Up
Are You Buying at the Peak?
Is It Worth Waiting for a Short-Term Pullback?

As land prices evolve, understanding their impact on future home prices is key to identifying opportunities with long-term value.

Join GDD Tony Yun and SMD Vivienne Zhou in this exclusive ERA Chinese Consumer Seminar as they unpack land and property price trends, market timing and Thomson Reserve's value proposition.

👉 Register now and discover the value and opportunities at Thomson Reserve!

Guiding Your Property Journey with Clarity and Confidence

About Joanne Koo

How I Can Help

Buying a Property

Selling a Property

Renting & Leasing

Upgrading & Investment

Moments That Matter

Recognition & Achievements

Featured Projects

About ERA

Insights for Smarter Decisions

Where Are The Opportunities In Singapore’s Property Market?

Marina Gardens Lane – Government Land Sale (GLS) Site Analysis

Commentary on Marina Gardens Lane GLS Tender Closing

September 2026 Developers’ Sales: New Home Sales Rebound from Low Base as Buyers Revisit Earlier Launches

Commentary on September 2026 Monthly Developer Sales

1H 2026 Luxury Homes Report: New High in Luxury Home Transactions Underscores Singapore’s Safe Haven Appeal

In Land-Scarce Singapore, How Do We Find More Spaces for New Homes?

Commentary on the launch of Lucerne Grand

Canberra Drive (EC) – Government Land Sale (GLS) Site Analysis

3Q 2026 URA Private Residential Report: Prices Continue Growing Despite Quieter Quarter for New Home Sales

3Q 2026 HDB Quarterly Report: HDB Resale Prices Continue Falling Even as Transactions Balloon After Lifting of 15-Month Wait Out Rule

Commentary on Canberra Drive (EC) GLS Closing

Upcoming Events & Showcases

Property Investment Masterclass 2027

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

How I Achieved $270,000 in My First Year in Real Estate: Building a Business at My Own Pace

BUILDING A REAL ESTATE BUSINESS THAT LASTS

Realty Talk | Reading The Signals: Making Your Move Before 2026 End

地价先行 · 房价未满 - 现在上车是否踩在高点? 短期回调是否值得等待

2026'S PROJECT OF THE YEAR. THE FINAL MISPRICED OPPORTUNITY.

Frequently Asked Questions

Let's Start with a Conversation

Let's Start with a Conversation

Recognition & Achievements

About ERA

Upcoming Events & Showcases

Property Investment Masterclass 2027

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

How I Achieved $270,000 in My First Year in Real Estate: Building a Business at My Own Pace

BUILDING A REAL ESTATE BUSINESS THAT LASTS

Realty Talk | Reading The Signals: Making Your Move Before 2026 End

地价先行 · 房价未满 - 现在上车是否踩在高点? 短期回调是否值得等待

2026'S PROJECT OF THE YEAR. THE FINAL MISPRICED OPPORTUNITY.

Frequently Asked Questions

Let's Start with a Conversation

Insights for Smarter Decisions

Where Are The Opportunities In Singapore’s Property Market?

Marina Gardens Lane – Government Land Sale (GLS) Site Analysis

Commentary on Marina Gardens Lane GLS Tender Closing

September 2026 Developers’ Sales: New Home Sales Rebound from Low Base as Buyers Revisit Earlier Launches

Commentary on September 2026 Monthly Developer Sales

1H 2026 Luxury Homes Report: New High in Luxury Home Transactions Underscores Singapore’s Safe Haven Appeal

In Land-Scarce Singapore, How Do We Find More Spaces for New Homes?

Commentary on the launch of Lucerne Grand

Canberra Drive (EC) – Government Land Sale (GLS) Site Analysis

3Q 2026 URA Private Residential Report: Prices Continue Growing Despite Quieter Quarter for New Home Sales

3Q 2026 HDB Quarterly Report: HDB Resale Prices Continue Falling Even as Transactions Balloon After Lifting of 15-Month Wait Out Rule

Commentary on Canberra Drive (EC) GLS Closing

Featured Projects